Healthcare in the US is an industry ripe for disruption. With over $8.5 trillion spent on healthcare each year (source) and 1 in 2 Americans now over the age of 50, this is a sector that is bound to have major disruptors emerge (and be successful) in the next decade or so. Since one of our specialties is working with healthcare and pharmaceutical companies and helping their marketing scale, we compiled a list of the 10 hottest healthcare and wellness companies to watch in 2021.
It’s no secret that the cost of health insurance is increasing faster than median wages in the U.S. The result? A startup like CrowdHealth, a community-powered alternative to traditional insurance. If you qualify, you can save as much as 50% over traditional insurance plans monthly.
The supplements market is set to explode across all demographics, but savvy consumers aren’t looking to just buy the first thing they see at Target or come across on Amazon. Rather, consumers are looking for high-quality supplements that are responsibly sourced, with science-backed ingredients and body-friendly formulations. Many of the health-conscious are also looking for renewable packaging. Amandean Natural Products is ahead of the curve here, checking all of the boxes with its remarkable, high-quality, responsibly-sourced, eco-friendly product assortment.
3.) Urban Remedy
Like Sakara Life and Splendid Spoon, Urban Remedy is capitalizing on the fact that health-conscious Millennials are willing to spend big — sometimes as much as $10 per shake or $15 per meal — on healthy, organic, convenient meals that can be consumed at home. What sets Urban Remedy apart for us is the fact that, unlike its competitors, you don’t have to get a subscription or pay a premium. It’s also possible to try the products in-person at selected Whole Foods retailers, which is a huge benefit for those of us who don’t want to shell out $100+ for meals from a line we’re not even sure we’ll like.
American women are, on average, having children later in life, starting at age 29, as opposed to age 26 just a few years ago (source). But, with increased age comes more irregularity when it comes to menstrual cycles and fertility — and an increased likelihood of frustration when it comes to getting pregnant. At-home testing devices, in general, are set to revolutionize the medical industry this decade, but allowing women to instantly know their hormone levels and detect their most fertile periods at home is truly game-changing. I’m a huge fan of this technology and believe their parent company (Quanovate) will be huge in the future.
With the rise of goop and holistic medicine, savvy consumers are more attuned to the effects hormones, blood sugar, vitamins, minerals, Lyme Disease, EBV antibodies, and more can have on the body. What’s more, most physicians trained in traditional western medicine don’t test for all of these possible causes when someone is experiencing “subclinical” symptoms, like fatigue, minor aches and pains, and so forth. But a company like EverlyWell allows the consumer to put the power of testing into their own hands, in the comfort of their own homes, with dozens of at-home kits available. It’s the convenience of running a lab out of your own kitchen — along with the security and privacy that comes along with it.
Let’s face it, it can be embarrassing to go to the doctor for certain health issues — impotence, hair loss, loss of libido, etc. And even if you’re thick-skinned, it can also be inconvenient to get to the doctor’s office to get the prescription in the first place. Enter hims and hers, which have board-certified physicians prescribe actual prescriptions to you, via telehealth services, in everything from sex to hair to skin to mental health solutions. I’m a huge fan of this idea, and wish I had thought of it first, quite frankly, given my medical background and everything, but oh well.
In the midst of a global pandemic, meditation is the new yoga. Literally. And Headspace capitalizes on that, with a user-friendly and super well-done app that makes meditation feel less hippie and weird, and fully cool and mainstream. Plus, with celebrity guests, beautiful motion graphics, and unbelievably peaceful soundscapes, it’s pretty much relaxing from your first experience with the app forward. Highly recommended.
I’ll be honest, I’m a complete lululemon fanatic, and I had no intention of straying. But when I was eight months pregnant, I discovered Threads 4 Thought maternity leggings through StitchFix, and it was truly revolutionary. These leggings are beautiful, comfortable, and durable like my beloved lululemon, but also renewable and have a social impact as well. Even post-pregnancy, I can’t part with the maternity leggings, and I’m looking forward to buying more from Threads 4 Thought.
It’s famous for a reason. My husband bought me one in 2018, and I’ve been an addict ever since. The quality of the programming, the personalities (and professionalism) of the instructors, and the community are all top-notch and unbeatable. And then there’s the competitive aspects — stats if you’re competing with yourself, but an actual leaderboard so Orange Theory or CrossFit types can compare their performance with tens of thousands of others. It’s beautiful, in a way I never thought I’d say about an exercise bike or treadmill, with technology and fitness and community all merging in a truly beautiful way.
10.) The B12 Store
As mentioned above in #5, savvy consumers are more attuned to the effects of hormones, blood sugar, vitamins, minerals, Lyme Disease, and EBV antibodies on their systems. But it’s hard to get a traditional physician to test for these ailments unless your symptoms are truly severe. And it’s even harder to get a traditional physician to treat these problems, and holistic physicians often charge $500 (or more) out-of-pocket for even an initial consult. Enter The B12 Store, where you can get some relief for $40 and up. Their approach is partially vitamin retailer, partially clinic, and admittedly partially placebo. But if you feel bad enough to be willing to try getting a shot to feel better, The B12 Store may be a good remedy for you. And, what’s more, they’re expanding, even through the pandemic. A win — and a company to watch.
The best health and wellness startups are founded in elegant problem-solving, making people’s lives easier, healthier, and, at times, even more fun. If you want top-notch marketing for a health or wellness business, reach out to us at AEK Solutions for a free, no-obligation Q&A session. AEK Solutions is dedicated to creating new sources of repeatable growth online by embracing a rapid-experimentation, funnel-based approach. We also utilize creative and technology, such as geotargeting, customer experience management, and moments of influence testing to develop solutions to specific digital marketing issues.