A picture is worth a thousand words and video is worth a thousand pictures! Video marketing uses videos for promoting and telling people about your products or services. It increases interest in your digital and social channels, engages your audience, and allows you to meet potential clients where they “live.” If your company does not have a robust digital marketing presence to keep their interest, your company is likely to lose customers who “click away” from your website to a competitor who, chances are, does have one. In fact, a study by WyzOwl shows 87 percent of businesses use video as a marketing tool.
Cisco, the worldwide leader in on-line networking, reported in 2016 that videos would account for 80% of consumer internet traffic by 2020. They were right! The same WyzOwl study, mentioned above, shows that in 2022, 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
The pandemic greatly accelerated video marketing’s popularity. With everyone cooped up in their homes, online videos found on Facebook, Instagram, YouTube, and many other social media platforms thrived. And since videos are relatively inexpensive to make, their popularity gives them a huge return-on-investment (ROI).
Here are six of the reasons why your company should invest in video marketing:
The key to the popularity of video lies in the relative ease with which they engage both prospects and clients across multiple platforms. Websites all across the internet offer many ads trying to sell thousands of products. Static content can provide information about a product, but people find these boring and often skim over them quickly.
On the other hand, videos are an effective way to make valuable information about a product or service more straightforward and engaging. A report by Dr. James McQuivey of Forrester, a research and advisory company that offers a variety of services including research, consulting and events, found that just one minute of video is worth about 1.8 million words.
In a sense, videos are much easier to understand than pictures or written advertisements. They can translate more about a product or service rather than having to research for more information. And it shows: about 94% of marketers have said that video helps increase understanding and familiarity of their product or service.
Increase Your Conversion Rates and ROI
In addition to having a larger consumer audience by adding videos to your marketing, videos are known to increase sales. About 86% of marketers in 2022 are reporting that video marketing has helped them generate leads. Additionally, 81% of them also have said that sales have increased through the use of video marketing. In 2016, 76% of marketers reported that videos had a good ROI. Now, after the pandemic hit the world, that number jumped to a whopping 87% of marketers.
Video is not as expensive or time-consuming to produce as you might think. The latest technology makes it possible to quickly create good video on a small budget. Think about this: the smartphone in your pocket has a very high-quality video recorder in it. Using software solutions like VideoScribe and Doodly, you can create engaging explainer videos at a low cost. This ease and affordability means your company can experiment with different content and styles until you home in on what resonates most with the audience you’re trying to capture.
Google (And Other Companies) Love Videos
The most popular search engine is Google and Google owns YouTube, the world’s most popular video-sharing site. This hand-in-glove relationship means that uploading your videos to YouTube and targeting common search terms gets them higher up the page on a Google search. That’s because Google includes YouTube videos at the top of the page for many search terms.
It’s important to embed your video in your website’s content. This means adding a link to your videos in your blogs or product descriptions that will take the user to the third-party site, such as YouTube, where your video is. This lets people watch it there without having to go to the third-party site.
According to Moovly, this move is important for seeing returns on your video marketing: “As the goal of video SEO (search engine optimization) for site owners is to boost their search rankings, allowing embedding of their videos is the way to an increased page ranking.”
The Age of the Smart Phone
In this age of technology, watching videos at any given moment and place has never been easier thanks to smartphones. People no longer need to wait until they get home or get off the bus, etc, to log in. In fact, about 90% of consumers use their smartphones to watch videos rather than on their laptops or tablets. It will be important for your website to offer easy-to-watch videos formatted for mobile devices.
Sharing Everything has Never Been Easier
In this age of interconnectedness, it should come as no surprise that sharing videos with other potential consumers has never been easier. Many people share a dozen or more videos every day, whether they be movie clips, hot TikTok trends, or “hilarious” pet videos. Sharing is so easy, that it usually only takes a click or two to share a video with a loved one, friend, coworker, or even your boss. In the age of “virality,” video marketing has made it easier than ever for your company’s product or service to go viral.
Video Can Build Trust
There is a silent killer found in the business world that most are unaware of: lack of consumer trust. Forbes, a popular business-insider company, recently stated that consumer trust in businesses and organizations is at an all-time low. However, video marketing may play a key role in establishing more trust with your targeted consumer.
One way to do this is by including faces in your video marketing. We all know that first impressions are vital in business. When people can see someone’s face and hear what the person sounds like, they are more likely to trust that person. Whether it be your company’s owner, employees, or paid actors, it’s important that at some point your video marketing campaign make it more personal with a face that viewers can connect with.
The success of video marketing is too good to disregard. With access to faster networks, businesses are using more and more videos to engage with their customers. Many businesses, probably also your competitors, use videos to help capture value from their audiences. Indeed, over 66% of marketers plan to implement videos into their campaigns throughout 2022.
Why should you use videos in your social media posts? Video posts:
- Stay visible longer on social media
- Get more exposure and engagement
- Increase the understanding of your product or service
- Stand out more
- Provide a more personable way to engage with your audience
- Are a powerful sales tool
- Rank higher in search engine results
- Are growing in popularity across platforms
Whatever digital sales or marketing challenges you are experiencing, AEK has a solution! Whether you’re a large corporation or a small, local company, we’re here to help you achieve your business goals. AEK Solutions is dedicated to creating new sources of repeatable, online growth by utilizing creativity and technology to develop solutions to your specific marketing objectives. Our proven strategies will help your business grow.
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