AEK Solutions’ Blog with Nicki Zevola Benvenuti

AEK Solutions’ Blog with Nicki Zevola Benvenuti

Twitter: What Consumers Want in 2022

Twitter: What Consumers Want in 2022

Twitter is one of the large-scale social media applications found on consumers’ electronic devices. It has hundreds of millions of active users, but when discussing marketing, it’s essential to know how many of these users can be reached through advertising. According...

When Writing Content Online: When to Use a Semicolon?

When Writing Content Online: When to Use a Semicolon?

First of all: Is it a semicolon or semi-colon or semi colon? Well, the correct spelling is semicolon; it's a common question. (See what we did there?) The semicolon, that mysterious punctuation mark, actually has a rather non-mysterious beginning; a romantic one...

How to Tackle the First Steps of Launching a Business

How to Tackle the First Steps of Launching a Business

“If you have built castles in the air, your work need not be lost; that is where they should be. Now put foundations under them.” –Henry David Thoreau If you've been dreaming about starting a business and are ready for the rubber to hit the road, so to speak, AEK...

Why Partnering With Influencers Is a Successful Social Media Strategy

Why Partnering With Influencers Is a Successful Social Media Strategy

Celebrity endorsements are nothing new. However, lately a new form of celebrity has emerged: the influencer. Influencers are here, probably to stay, and you may be wondering if you should jump on their bandwagon. There are definitely many positive aspects as to why...

What’s New In Google Analytics 4.0?

What’s New In Google Analytics 4.0?

In case you haven’t noticed, when you set up Google Analytics lots of things have changed. Google Analytics 4.0 (GA4) includes several improvements that will benefit marketers and webmasters. Here are some highlights: GA4 Tracks Website Goals by Event In the past,...

WhatsApp for Business: How to Grow Your Business with WhatsApp

WhatsApp for Business: How to Grow Your Business with WhatsApp

WhatsApp is the world's most widely used messenger app. Worldwide, WhatsApp is the 4th most downloaded app, trailing behind only TikTok, Facebook, and Instagram. Why is WhatsApp so popular? The secret is that this is a very handy application for communicating with...

6 Reasons You Need to Use Video in Your Marketing

6 Reasons You Need to Use Video in Your Marketing

A picture is worth a thousand words and video is worth a thousand pictures! Video marketing uses videos for promoting and telling people about your products or services. It increases interest in your digital and social channels, engages your audience, and allows you...

Facebook Trends For 2022

Facebook Trends For 2022

Every day, it seems like new social media applications appear in the palms of our hands. Applications such as BeReal, Cappuccino, and the ever-so-popular TikTok have the ability to connect people on different levels and can be pretty powerful for marketing. Then there...

How To Take Your Marketing to the Next Level

How To Take Your Marketing to the Next Level

A great marketing strategy is multi-faceted. In the world of digital marketing, being just a great blogger, just a great ad designer, or having just a killer website is not enough. In other words, succeeding in only one area of digital marketing is not likely to get...