When you think about social media marketing and growing your online presence, LinkedIn probably isn’t the first platform to come to mind. But don’t underestimate or rule out LinkedIn when promoting your brand on social media. This platform has ample marketing power...
As a content creator, you want to go viral on social media. But how exactly do you accomplish this? There’s no formula out there that guarantees those coveted hundreds of thousands of likes, comments, and shares. So is there really any rhyme or reason why the posts...
The Instagram algorithm. That ever-changing, highly sophisticated, and secret code that we’re all trying to crack in order to get our content seen. And with Stories being one of the platform’s most popular features, that’s the algorithm everyone is trying to figure...
There’s a huge issue on the internet we have today (Web2), and that’s security. Our information is being stored not only on centrally-managed servers, but also on mobile devices, laptops, personal computers, mobile devices, flash drives, and even our cars, TVs, and...
Imagine it’s the year 2005 again. Virtually anything you post on the internet has a chance to go viral. No one really knows when the internet is going to be hot again, or if there’s going to be another dot-com crash like there was in 2001, so the big companies are...
Healthcare in the US is an industry ripe for disruption. With over $8.5 trillion spent on healthcare each year (source) and 1 in 2 Americans now over the age of 50, this is a sector that is bound to have major disruptors emerge (and be successful) in the next decade...
Most of our clients come to us wanting one of two things: Either to create brands with their own major following, or to drive sales and awareness by leveraging the audiences already built by popular websites and influencers. Influencer marketing is tricky, though....
Most of the time at AEK Solutions, we are met with the particular challenge of growing businesses online. Whether that’s focused on brand awareness, lead generation, or customer engagement, these are the types of problems we’re used to. So when a client came to me...
Video strategy for business has become an integral part of marketing strategy. And it’s no wonder: We live in a world where YouTube (owned by Google) has become the second largest search engine online (Mushroom Networks). In fact, video content accounts for 80% of all...
In early July, Adam Mosseri, the head of Instagram, made a startling declaration about Instagram: Instagram is no longer a photo-sharing app. Instead, Instagram will start giving more exposure to video content now more than ever. In fact, a portion of your...