On August 25, 2022, Google started to roll out a brand new update for content. What was included in this update? All of the following, which I’ll go into in more detail below:
- “Unoriginal, low-quality content” will be driven down the ranks, in favor of its opposite, original, high-quality content.
- Product reviews written by experts will be given precedence over other types of reviews
Why Google is Doing This
Imagine that you’re Google. You’re trying to allow bots to give humans what they want when it comes to search: That is, when humans search for a given keyword or phrase, the search results you turn up will be precise and relevant, as well as valuable and engaging to the end user.
But, let’s flip over to the other side now. Imagine now that you’re an enterprise with significant, multi-billion dollar revenue yourself who depends heavily on digital leads, and hence Google, for results. So now you want to gamify your tech (or your bots, if you will) to turn up higher in Google results with AI content generators and SEO content tools and SEO technical tools.
What the New Google Update is Most Likely Looking For
Based on the new update, you could be penalized if that AI-generated and tech-reliant content isn’t appealing to humans. Since Google doesn’t delineate all of the parameters of its algorithm (for obvious reasons), we suspect that they’ll be measuring the following more in determining “original, high-quality” content:
- No duplicate content detected anywhere on the page;
- Sources linked to (and any sites linked to, whether as a source or not) are high-quality and reputable;
- Number of backlinks to the page and the site in general;
- Time users spend on the page and the site in general;
- Contextual information (it’s important if you’re writing about the Super Bowl to also mention words like football, NFL, touchdown, yard line, etc., otherwise, you’re more likely to be gaming the system if a page contains only keywords and no other contextual words)
- A limited number of ads, particularly to external URLs
- Authored by a person with credentials relevant to the topic. If the article is business-related, stating “MBA” after your name isn’t a bad idea. If the article is scientific or technical in nature, stating that you have an MS or PhD can only help.
How to Make Your Content Succeed with the New Google Update
With the new Google update, you need to make sure that your content is valuable and high-quality – written by humans for other humans. It starts to mark where Google is actively trying to penalize users who are trying to pit bots against their bots for higher rankings and instead levels the playing field (and gives the advantage to) real human writers.
If you’re looking for high-quality content, look no further than AEK Solutions. We’ll design a robust strategy for you to rank highly for your desired keywords and phrases, and work more rapidly than our competitors. For more, contact us.