It’s a question we get every day at AEK Solutions: What’s up with Instagram this year? Why aren’t you getting the same amount of followers or engagement as pre-pandemic? Shouldn’t there be more people viewing your page, now that they’re stuck at home?
Truth be told, Instagram is a very different beast to master than even 2-3 years ago. Here are some tips and tricks for right now:
- Use Instagram Reels at least once per day.
- Instagram is losing traffic (and the ultra-desired Gen Z demographic) to TikTok, so they’re focusing heavily on promoting Reels, their version of TikTok.
- For optimal results, post at least once per day on Reels.
- Add 2-3 Instagram Stories every day.
- Think quantity over quality. (Hey, look at it this way, at least these disappear!)
- Since Snapchat is less of a threat than TikTok at this point, Stories are less important than Reels, but they’re still vital to exponential growth.
- The new Instagram algorithm favors shares and saves from others. Starting in 2021, the new key metrics for Instagram are interaction (shares and saves), relationship (how many times someone interacts with your content), and recency (self-explanatory) in determining what to display on your feed. Therefore:
- Boost, repost, or create infographics. The more valuable (i.e., information-packed) or unique, the better.
- Tell your followers to save educational/informational posts in captions of all new shareable/saveable posts.
- Don’t make your followers click through or (God forbid) go to the link in your bio to view your posts. Make your captions text-rich and value-add themselves, so all your followers have to do is like and share.
- Post on the app at popular times.
- Stop worrying so much about traditional forms of engagement, i.e., likes and comments. (They’re so 2018.)
- Again, shares and saves are the new likes and comments.
- Don’t just write back to comments — ask them to like and share, when appropriate.
- Repost with top-performing and top-trending hashtags.
- Hashtags gaining our audience the most traffic to date (5 hashtags)
- Use Flick.tech for low, medium, high competition (5 of each = 15 hashtags)
- Use keyhole.co to find which new/unused hashtags are working best for our competitors (10 hashtags)
And, if you’re interested in a free audit and marketing strategy for Instagram, reach out to us!