When you think about social media marketing and growing your online presence, LinkedIn probably isn’t the first platform to come to mind. But don’t underestimate or rule out LinkedIn when promoting your brand on social media. This platform has ample marketing power when used correctly, and we’re here to tell you how to do just that.
Importance of a LinkedIn Marketing Strategy
Used appropriately, LinkedIn is an effective marketing tool that can take your business to the next level. According to Sprout Social, businesses marketing on LinkedIn generate 277% more leads on average than those using Facebook marketing alone. Additionally, B2B marketers are reportedly gaining 80% of their social media leads from LinkedIn. With the appropriate implementation, you can develop brand recognition and increase the generation of high-quality leads, website traffic, and so much more (source).
It is important to note that LinkedIn is less about selling or marketing your products and services than other social platforms, and blatant hard-selling and pushing your business does not work well. This is why having a marketing strategy specific to the platform is so important. Because the network consists of a totally different audience, you will have to tweak your social media approach to get the results you want (source).
Who is Using LinkedIn Marketing?
LinkedIn isn’t just for professionals and job seekers; you can use it to grow your business as well. LinkedIn provides networking opportunities by exposing your business to millions of connections that you can use to build relationships with individuals and other businesses to boost your brand (source).
In 2022, 59.1% of LinkedIn users are between the ages of 25 and 34, and 41% of this group reportedly has decision-making responsibilities in their careers. Four out of five LinkedIn users overall “drive business decisions.” There are also 17 million opinion leaders and 10 million C-Level executives on LinkedIn at current. Breaking it down by gender, 57% of LinkedIn users identify as men, and 43% identify as women (source, source).
Statusbrew defines LinkedIn marketing as the process of using LinkedIn to make connections to generate leads. LinkedIn marketing aids you in sharing content and driving traffic to your website. When you include LinkedIn in your brand’s marketing efforts, valuable features associated with analytics, connections, and brand-building become available to you.
LinkedIn Marketing Strategies that Work
So, you know that you need a different and unique approach to effectively market on LinkedIn. But how do you create one? Here are some of the best tips for LinkedIn marketing in 2022:
Create An Effective Company Page
As with all social platforms, it is essential to have a consistent and updated presence of your brand on LinkedIn. Make sure you have a company page and that its images, colors, and content align with your brand’s website and other social media profiles. Ensuring that it remains active and is updated regularly is crucial. At AEK Solutions, we recommend updating no less than once a week, and, honestly, daily is even better!
Build Connections And Relationships
LinkedIn is designed for professionals to connect with other professionals – and brands to connect with prospects. As a brand, you should also connect with referral partners, strategic partners, and other brands and business owners. Once you have made these connections, it is up to you to convert them into solid business relationships. Here are some ways you can accomplish this:
- Send a boilerplate message introducing your business and state how it can benefit this particular connection. Ask if they would be willing to schedule a meeting with you to discuss.
- If this message goes unanswered after a week or two, check back in, ask them how they’re doing, and repeat the offer to schedule a meeting.
- Occasionally send connections a special offer or discount available for a limited time.
These connections and relationships can help you to firmly establish your brand. A source states that 73% of buyers are more likely to consider a brand if one of its representatives reaches out via LinkedIn. So get those messages out there!
Post Quality Actionable Content
Posting high-quality content on LinkedIn is one of the best ways to succeed on this platform. Make sure your content is highly targeted and provides useful information, such as a solution to a problem. Valuable content will help you to establish yourself as a thought leader in your niche.
Collect Data and Analyze It
Marketing without data and research is unlikely to yield any results, and the same goes for LinkedIn marketing. LinkedIn’s analytics tool provides you with detailed data on how your posts are performing, and thus allows you to determine the areas in which you can improve.
Search Highly Targeted Customers And Connections
Be specific while determining your target audience regarding industry, company, or people you think may want to buy your products or services. Statusbrew provides the following example: “If you are selling employee scheduling software to small businesses in the U.S., then you can configure your advertisement to only be displayed to companies with less than a hundred employees based in the U.S. and to only those people having the title of the HR manager.”
Utilize LinkedIn Groups
(example of a LinkedIn group)
LinkedIn groups are an effective way to increase your reach, grow your network, and turn leads into customers. Look for and join groups that are relevant to your target audience. Participating in these groups will help you to discover what your audience is talking about and looking for as well as provide you with an opportunity to interact and offer input.
Employing LinkedIn marketing tactics can boost your brand and increase its online presence significantly. Using the platform effectively can create awareness, generate leads, and increase your brand’s traffic. Putting your brand out there on the platform, building connections, and actively participating on the network can do wonders for your marketing efforts!
If you have questions about LinkedIn marketing or digital marketing in general, reach out to us at AEK Solutions for a free, no-obligation Q&A session. AEK Solutions is dedicated to creating new sources of repeatable growth online by embracing a rapid-experimentation, funnel-based approach. We also utilize creative and technology, such as geotargeting, customer experience management, and moments of influence testing to develop solutions to specific digital marketing issues.