I believe there is a saying that goes something to the tune of, everyone wants to be rich, but nobody wants to do the work. Such is the case with blogging, where no one would really mind being paid $10,000 per post as an influencer on Instagram or famous blogger on his or her own website, but few want to put in the work.
This is the one I know best, because I’ve lived it. (At its peak, a blog I founded had 500K views/month, organically).
Here are my tips for creating a successful and lucrative blog:
- Essentially, here, the more you do, the more (and faster) you will win.
- With regards to speed, realize that, with organic posting, you will do a lot for six months and see little. After a year, you’ll have a little moderate success. After two years, you’ll have a little side business where you could generate $50K or so a year in revenue. After three years, you’ll likely have a six figure business.
- The secret is to write posts that are three things:
- 1.) Long. This varies based on the Google update, but right now, the longer the posts, the better.
- 2.) SEO-optimized. Keywords should be in the title, first sentence of the first paragraph, at least once in every paragraph, and a keyword should be a link, as it is there. Associated keywords, like if you’re trying to rank for Super Bowl and talk about NFL, football, and stadiums, work better than posts without logically-associated keywords.
- 3.) Shared a lot. For best results, put links to them on social media, in directories, and in Facebook groups where bloggers share one another’s posts.
- It takes about six months if you do 20 posts/month. This is not a strategy for the weak at heart.
- About 10K views/month after six months
- About 25K views/month after twelve months
- About 50K views/month after twenty-four months
- About 100K views/month after thirty-six months
- About 200K views/month after forty-eight months
- It’s hard to sell just a blogging strategy on its own, because clients generally want to see ROI, and you don’t make all that much, unless you’re highly specialized, like Darren Rowse from ProBlogger, who sold $1,000-$10,000 cameras fifteen years ago on a blog.
- 10K views/month = $1,000/month in advertising (if optimized properly)
- 100K views/month = $10,000/month in advertising
- 1M views/month = $100,000/month in advertising
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