A great marketing strategy is multi-faceted. In the world of digital marketing, being just a great blogger, just a great ad designer, or having just a killer website is not enough. In other words, succeeding in only one area of digital marketing is not likely to get you any great results. You have to succeed in all of the important areas.
At AEK Solutions, we identify the most essential components of successful digital marketing to be:
- A well-designed, easy-to-navigate website
- Well-written, SEO-optimized blog posts
- Eye-catching ads
- Effective calls to action
- Engaging social media posts
If producing quality content in ALL of these areas sounds intimidating or overwhelming, don’t worry! We’re here to guide you and give you tips on how to produce the best content in each of these five categories.
With all the competition online, it is not sufficient to have just any old website. Your website needs to be visually interesting and appealing, easy to navigate, and contain engaging content and calls to action. Additional tips are to make your website mobile responsive and quick to load and make sure it’s SEO-optimized (source).
Hubspot lists the websites of Superlist, Swab the World, and Garoa Skincare among the best websites of 2022. (We have some desktop screenshots of these sites below, but we recommend visiting the sites to get the full effect.)
Having a blog and updating it with new posts regularly is essential for creating a steady stream of website traffic, a growing audience, and new business prospects. A source states, “People trust the written word, and blogs improve the level of trust towards your organization or venture.” So, how do you successfully create these all-important blog posts?
Forbes lists eight essential elements of a successful blog post:
- Magnetic headline: Your headline should give some indication of what your article is about while making the prospect want to at least check out your first paragraph.
- Compelling lead: The first sentence or short paragraph of your blog must compel visitors to read your second paragraph.
- Useful subheads: Subheads break up the post’s type to make the page more visually appealing and help your reader navigate to important sections. They also boost SEO.
- Informative and engaging body: The body is the “meat and potatoes” of your blog post, so make sure it is high-quality and holds the reader’s attention.
- Appealing graphics: Graphics illustrate points and, much like subheads, break up text within the post’s body to make the page more visually pleasing.
- Powerful call to action: Almost every blog post should have some kind of call to action, which can vary widely depending on what action you want your visitors to take. (More on this below)
- Relevant internal link: Including links to your blog posts within your blog posts is basically free advertising. Remember, one of your main goals is to get people to stick around your site.
- Good meta description: The meta description is the snippet Google displays in search results, so it should provide a short preview of your post and grab readers’ attention.
Online ads allow you to reach significantly more people and drive more traffic to your site. They also help build brand awareness. So what makes an ad effective?
An effective ad contains:
- The signature elements of your brand: These include your logo, brand colors, and business name.
- Engaging copy and visuals: Together, strong writing and creative, captivating photos, videos, and/or graphics help hook your audience.
- Relatable content: Take the time to really consider your target audience and their behaviors, wants, and needs. The more you are aware of these things, the more relatable your ad becomes, and the more likely your audience will take action.
- Compelling call to action: Clearly communicate what it is you want your audience to do in a way that speaks to them. (More on this below)
Here are some examples of superior social media ads:
Calls to Action
A call to action (CTA) is a written directive used to help encourage website visitors to take the desired action. “Buy Now” or “Download Now” are common examples. But a CTA can run longer, too, such as “Subscribe today so you’ll never miss a post.” If conversions are your goal, CTAs that create a sense of urgency will help achieve this.
To write an effective CTA, you should do two things:
- Use strong action words. These can include buy, shop, subscribe, download, learn more, etc.
- Provoke emotion or enthusiasm. You can do this by adding adjectives (“Find your dream home with us!”), making a promise (“Lose weight in just 6 weeks!”), or influencing their FOMO (“Limited time offer. Get your free T-shirt!”).
Here are some examples of ads with effective CTAs:
Social Media Posts
If you are trying to sell anything or influence people in any way, you NEED a social media presence. Social media is not just a trend; it is an essential piece of your business marketing strategy.
Social media increases your reach exponentially. It allows you to reach people wherever they are, whether that be Facebook, Instagram, Tik Tok, etc. Social engagement helps you build trust and authority, and also shows your brand personality (source). So, how do you create the most effective social media content?
Much like with ads, your social media posts must contain engaging visuals to be effective. A captivating photo, video, or graphic is far more likely to get a user to stop their scroll than a text-only post. Visuals are what will hook your audience in the first place.
Your copy cannot be lacking, however. Once a user has stopped scrolling to view the visuals of your post, they will then read the accompanying text, which must be interesting in order to get them to engage with your post. But it does get tricky, as each social media platform has its own tips, tricks, algorithms, and best practices. Content that performs well on LinkedIn isn’t likely to see that same success on Twitter or Pinterest if posts are simply copied and pasted uniformly across every channel (source).
Express Writers shares helpful tips on creating the best content for some of the most popular platforms as well as examples:
- Best Practices for Facebook Posts
- Video is the best performing content.
- The ideal length for a post is around 40-80 characters.
- End with a question.
- Post interesting content, even if it doesn’t pertain directly to your brand.
- As stated above, make it visual.
- Best Practices for Tweets on Twitter
- Put the most important information at the beginning of your tweet.
- The ideal length for a tweet is 240+ characters.
- Limit yourself to 1-3 relevant hashtags.
- Tweet shareable content.
- Best Practices for Instagram Posts
- Put your most engaging copy within the first 125 characters.
- Use emojis.
- Use relevant hashtags and vary them from broad to brand-specific.
- Break up long text into paragraphs.
- Best Practices for LinkedIn Posts
- Long-form content works well.
- Add a moderate amount of hashtags at the end of your post.
- Brand your content and graphics.
- Best Practices for Pins on Pinterest
- The ideal length for a post is around 150-300 characters.
- Have a professional tone.
- Hashtags are optional (but useful).
As you can see, there are MANY components and subcomponents to great marketing. If you are lacking in any, using this information to boost your efforts in that particular area(s) will help increase your online presence, reach more of your target audience, and help keep them engaged in your brand content.
If you have questions about your social media or digital marketing strategy, reach out to us at AEK Solutions for a free, no-obligation Q&A session. AEK Solutions is dedicated to creating new sources of repeatable growth online by embracing a rapid-experimentation, funnel-based approach. We also utilize creative and technology, such as geotargeting, customer experience management, and moments of influence testing to develop solutions to specific digital marketing issues.