Twitter is one of the large-scale social media applications found on consumers’ electronic devices. It has hundreds of millions of active users, but when discussing marketing, it’s essential to know how many of these users can be reached through advertising.
According to Kepios, in April of 2022, there were about 465.1 million Twitter users that were reached with advertisements. This is huge for marketers, especially since Twitter users often share tweets, news stories, or other forms of media on the app with other Twitter users.
They also reported that 9.3% of total internet users have the potential to be directly advertised thanks to Twitter. This percentage might not seem very high. However, Twitter users are well known for their loyalty to the application. This means that once we know how to create an effective, unique, and personable Twitter presence, its marketing potential can be quite powerful.
Twitter has recently been in the news due to a messy acquisition battle and its involvement with politics. For this reason, marketers need to keep up to date with what consumers want from the social media giant.
- Making Twitter A Hub To Help Improve Global Awareness
- Instead of Being Seen as Money, Consumers Want To Become Their Own Boss.
- Involving Finance in Regular Conversation to Make The Concept Easier Understood.
Making Twitter A Hub To Help Improve Global Awareness
Prior to the 2020 pandemic, life was already stressful: controversial elections, mass job burnout, and environmental changes. Then, to make matters worse, the life-halting pandemic made consumers want to feel safe where they live. They also wanted to change how corporations saw them.
In other words, as Twitter Trends would put it, “consumers are tired of carrying the load.”
Following 2020 and the fast-changing world of business, Twitter users and consumers alike began to care more about themselves and how sustainable their environment really was. Marketers on Twitter are calling this shift in thought processing the “Great Restoration.”
Corporate call-outs have been steadily increasing as many Twitter users believe it’s time to hold large companies accountable for their treatment of the environment.
Here are some keywords and/or themes to employ when marketing on Twitter during the so-called Great Restoration:
- Build Back Better
- Climate Action
- Electric Cars
- Green Energy
- Shop Local
To be in consensus with your consumers who are actively a part of the Great Restoration, there are some actions your company can take to better represent your consumers and “show up” to connect them to overall “wellness and sustainability.”
One of the best ways is to stop posting and start doing. Most consumers will trust your company and marketing strategies if they are shown the technicalities that are behind your company’s processes. What does this mean? Show them a transparent supply chain, where you’re getting your raw materials from, and how you go about sourcing them.
Another example is to make your marketing strategy representative of the consumer. You should be able to create content that hits home to your consumers by focusing on their wellness. It should also show that your company simply cares about the consumer and not what’s in their wallet.
Aside from caring about the physical environment of the world, it’s important to realize that “fan-built” worlds are becoming extremely popular, and seem like they are here to stay.
Instead of Being Seen as Money, Consumers Want to Become Their Own Boss
As previously mentioned in a blog post about Facebook trends in 2022, the Metaverse is upon us.
Digital communities are being formed and it seems like their audiences keep on growing. These communities are being built entirely by consumers, and, in the end, they get to call the shots and create the rules that they wish to follow.
Additionally, these consumers are given the ability to purchase NFTs (Non-Fungible Tokens) inside these fan-built communities. NFTs are cryptographic assets on a blockchain with unique identification codes and metadata that distinguish them from each other. They are usually art pieces or GIFs that are rare or limitedly made in the Metaverse.
However, these NFTs are mostly made in partnership with artists, well-known brands (such as Adidas), celebrities, or large-scale corporations. So, when consumers buy into these rare NFTs, they are essentially helping the brand by contributing to its economic success.
It may seem that there should be a way for consumers to be rewarded, either financially or from receiving gifts/services, for buying these NFTs. Well, there is a way with fan tokens. These digital assets grant their owners access to particular services. Consumers who buy fan tokens are able to access services that are only available to customers who purchase them.
Twitter Trends reports that there has been a 994% year-over-year increase in the number of times the term “fan token” has been mentioned on Twitter. This is an astonishing increase and one that marketers should pay attention to when strategizing their Twitter marketing. It shows that consumers are tired of being pawns; instead, they want to become more.
In addition to NFTs and fan tokens, here are some other ideas and/or keywords marketers should take note of:
- Fan Art and Fiction
- Fan Marketplaces
- World Building
- Virtual Trading
If your company doesn’t have a virtual space yet, it might be time to create one. The digital revolution is obviously not a fad and it’s important to meet your customers where they “live,” which is increasingly online. Don’t forget that your consumers are essentially the owners of your ‘brand’ or services, since, without them, there’d be no business to conduct in the first place. Reaching out to them online respects their love for your brand/company. However, it’s also important to let them create their own subcultures so that each and every consumer feels as if they belong. It’s important to understand that the Metaverse is growing and becoming more of a normality, which means your company also needs to become more familiar with the financial side of this digital world.
Involving Finance in Regular Conversation to Make the Concept Easier Understood
In the business world, investing in the stock market has been the norm for countless years. And unless a consumer was talking about it with fellow coworkers, friends, family, or financial advisors, the financial conversation has mostly been a private thing. However, ever since the introduction of Cryptocurrencies, it seems as if finance has snuck its way into normal conversation, especially on Twitter. Financial experts and celebrities who want to get into the ever-changing world of Crypto, are becoming more open about their knowledge of finance.
By doing so, they are increasing the number of conversations in which finance is at the forefront. They may even do so by making it more “nonchalant” and laid back. In fact, Twitter Trends reports that there has been a “492% year-after-year increase in the use of emojis in financial conversations.”
Now that finance is becoming part of regular conversations, marketers should be aware of
the more commonly known forms of Cryptocurrencies and emerging trends:
- Bitcoin ATMs
- NFT Stocks
- Decentralized Exchanges
So what can you do as a marketer to ensure your consumers are on board with becoming familiar with finance? Think of ways to make your financial conversations fresh and fun by increasing inclusivity and entertainment. For example, you can start to share tweets with your colleagues or friends about cryptocurrencies or what celebrities are doing with NFT’s. Don’t make these conversations boring, for you could steer away potential consumers who choose other companies that feel more exciting.
Create NFTs, fan tokens, or other virtual spaces that your consumers want to be a part of. These consumers already want more from their favorite corporations. In fact, make it so your consumers feel as if they are the ones creating their own virtual space by giving them the freedom to create as they please. Another way to put it would be allowing your consumers to have ownership of their experiences and create their own value.
Twitter is here to stay. Consumers, celebrities, the entertainment industry, and corporations use Twitter daily, with some people even getting their daily news from the application.
As marketers, understanding Twitter and the way in which its users interact with not only each other but said corporations, is vital to ensure that your marketing strategy is strong and effective.
Consumers believe it’s time for corporations to truly show they care for the planet, especially after the pandemic and the fact that humans are yearning for a healthier, cleaner planet to live on for generations to come.
Now, it’s their moment to show these corporations whose boss. They are doing this by showing corporations that they want to become more; more recognized, more trusted, and have more power than ever before. They don’t want to just be a consumer, they want to be a part of the brand.
Lastly, consumers are more prepared than ever before to talk about their finances in a more public manner. They want to be a part of the conversation all while changing the landscape of virtual finances by getting the word out and hoping that more consumers join in on these financial conversations.
Whatever digital sales or marketing challenges you are experiencing, AEK has a solution! Whether you’re a large corporation or a small, local company, we’re here to help you achieve your business goals. AEK Solutions is dedicated to creating new sources of repeatable online growth by utilizing creativity and technology to develop solutions to your specific marketing objectives. Our proven strategies will help your business grow.
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